How to calculate the sample size: Proportin
Part 1
Part 2
Part 3
How to calculate the market share?
The market sahre is the sales of company’s product divided by the total number of sales of that product category times hundred.
Sample Consumer Behavior Questionnaire
XYZ Hypermarket
1. How often do you visit a hypermarket?
[ ] Twice in a month
[ ] Once in a month
[ ] Once in a week
[ ] Others, please specify
2. Who accompanies you to hypermarket?
[ ] Friends
[ ] Family
[ ] Alone
[ ] Others, please specify
3. What do you buy often from hypermarket?
[ ] Provisions/vegetables
[ ] Provisions
[ ] Vegetables
[ ] Others, please specify
4. Do you prefer to visit Hypermarkets with various discount offers?
Sample Customer Satisfaction Questionnaire
ABC Restaurant
1. The way you were welcomed?
Totally satisfied Satisfied Average Not satisfied Totally not satisfied
2. Ambiance inside the restaurant?
Excellent Good Average Poor Very Poor
3. Menu variety?
Excellent Good Average Poor Very Poor
4. Quality of food?
Excellent Good Average Poor Very Poor
5. Price?
Totally satisfied Satisfied Average Not satisfied Totally not satisfied
6. Would you recommend anyone to visit?
Will recommend May/May not recommend Will not recommend
Name: ____________
Email: ____________
Marketing Research Process
1- Defining the problem
2- Developing an approach to the problem
3- Formulating a research design
4- Doing field work or collecting data
5- Preparing and analyzing data
6- Preparing and presenting the report
Defining the Problem
Researchers accomplish problem definition through discussions with the decision makers, interviews with industry experts, analysis of secondary data, and, perhaps, some qualitative research, such as focus group.
Developing an Approach to the Problem
Includes formulating an analytical framework and models namely verbal, mathematical and graphical, research questions and hypotheses, and the information needed.
Definition & Classification of Marketing Research
Marketing Research: The systematic and objective identification, collection, analysis, dissemination, and use of information that is undertaken to improve decision making related to identifying and solving problems (also known as opportunities).
Classification of Marketing Research:-
1) Problem-Identification Research:
- Market Potential Research
- Market Share Research
- Image Research
- Market Characteristics Research
- Forecasting Research
- Business Trends Research
2) Problem-Solving Research:
- Segmentation Research
- Product research
- Pricing Research
- Promotion Research